I have a fabulous idea for an article; what should I do?
Send a one-page query letter to newspapers or magazines that have pieces similar in size and scope to the one you are proposing. The query should include:

• a fabulous first paragraph that could be the opening of your piece. This may include a compelling anecdote, startling statistics, or a piece of useful and original information.
• a second paragraph that briefly summarizes the topic.
• a description of how you intend to execute the piece, including who you will interview, special features if any (sidebars, etc.), proposed length, and delivery time.
• your qualifications to write the article, including relevant experience and expertise.

For further detail, see the section on query letters.

Attach any relevant published clips (photocopies) or tear sheets (pages from a publication.). Enclose a self-addressed, stamped envelope.

If your idea is very timely, direct your sales efforts to newspapers.

Note: Lead time for magazines is six to nine months from the time an article is accepted. Keep this in mind when proposing seasonal ideas as well as issues that are likely to be stale or overexposed by the time your piece might run.

For an essay, opinion piece (Op Ed), or humorous article, you will need to submit the entire article for consideration. All submissions should be double-spaced on one side of plain white paper. Make sure to include your contact information on the cover page and the article title and your name on subsequent pages. Always include a stamped, self-addressed envelope if you want the piece returned. Many publications are willing to accept and respond to submissions electronically. Check to be sure.

How to Target the Magazine Market
Read the ads - If you have an article idea geared to mothers of young children, it's a good bet that the magazines serving that population will have ads about diapers, baby food, etc.

Check regular and special features and make sure your article matches existing columns in size and scope.

Send for writer's guidelines. Include a self-addressed stamped envelope. Ordinarily, major magazines publish a spec sheet that indicates what kind of pieces they are seeking and which are open to freelancers.

Make sure your idea has a tight, original slant. Example: A piece on children's anger would likely be turned down as too broad. Proposing an article on how to defuse your toddler's tantrums with a song (if that would do it) might well draw an editor's interest, especially if you happen to be a music therapist or a child psychologist and the idea is based on recent, sound research.

You may want to market some of your ideas or articles to webzines or other online venues. Though the pay may be slim or nonexistent, there can be a benefit to exposure and credits. Some online contributors, especially to popular sites like Salon, have parlayed their experience and name recognition into bestselling books and other success in more traditional media.

If you have other questions or suggestions about writing nonfiction, e-mail me at jkelman@jkelman.com.